Alpha Dog Nutrition isn't just a catchy name to Joe. “Alpha is about maintaining that spunky, energetic 3 year old dog - the leader of your pack” he says. “Pet companies are constantly adding products & chemical ingredients; I’m taking away. Mine is the only company that is fighting for your dog, not the paycheck.”
Joe believes in helping our dogs age gracefully and not over-doing it on what we give them. When asked what he gives his 6 year old English Setter, Trigger, daily to keep him healthy: “Vitality & Free Range - The combination of those two keeps Trigger's heart healthy & his joints well maintained.”
“There is this from the big brands out there to be giving our dogs everything under the sun” said Scott “We need to understand that their bodies can actually regulate their nutrition pretty well… Less is more, that's the biggest thing.”